Tagline: Until the Work Is Done
Digital Marketing Manager (Los Angeles or San Francisco)
March 5, 2020 at 8:17 pm

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Position: Digital Marketing Manager (Los Angeles or San Francisco)

Salary: Based on Experience

Type: Full-Time

Reports to: Deputy Communications Director

Tentative Start Date: As soon as possible

Closing date of this position: Open until filled

Organizational Background

Equality California is the nation’s largest statewide lesbian, gay, bisexual, transgender and queer+ (LGBTQ+) civil rights organization with over 900,000 members. Equality California brings the voices of LGBTQ+ people and allies to institutions of power in California and across the United States, striving to create a world that is healthy, just, and fully equal for all LGBTQ+ people. We advance civil rights and social justice by inspiring, advocating, and mobilizing through an inclusive movement that works tirelessly on behalf of those we serve. For more than 20 years, Equality California has been fighting for full, lived LGBTQ+ equality in a number of ways: electing pro-equality leaders up and down the ballot; passing pro-equality legislation in California, Nevada and Washington, DC; and fighting for LGBTQ+ civil rights and social justice in the courtroom.

Equality California Institute is a 501(c)(3) organization that has a parallel mission to Equality California, its 501(c)(4) counterpart. Equality California Institute works to achieve full, lived LGBTQ+ equality by reducing disparities in LGBTQ+ health and well-being, developing a pipeline of LGBTQ+ leaders and increasing civic participation within the LGBTQ+ community.

Silver State Equality is Nevada’s statewide LGBTQ+ civil rights organization, affiliated with and supported by Equality California.

Equality California’s affiliated political action committees work to elect pro-equality candidates running for federal, state and local elected office who have a proven track record of supporting civil rights and social justice for LGBTQ+ people and who are committed to advancing these goals in their capacity as elected officials.

Position Overview

The Digital Marketing Manager will support the overall digital communications strategy and program for Equality California, Equality California Institute, Silver State Equality and Equality California’s affiliated political action committees. Reporting to the Deputy Communications Director, the Digital Marketing Manager will work collaboratively to support all aspects of the organization’s digital communications strategies, with a focus on email marketing and online engagement and fundraising.


  1. Serves as a member of Equality California’s communications team and collaborates with the other team members, the development and program teams and outside consultants and vendors to develop and execute effective email marketing and online engagement and fundraising strategies.
  2. Develops content ideas and strategies based on Equality California’s work and the broader LGBTQ+ and media landscapes and participates in planning meetings with team members and outside consultants and vendors.
  3. Drafts emails, petitions, surveys and other online engagement and fundraising creative for Equality California, Equality California Institute, Silver State Equality and Equality California’s affiliated political action committees.
  4. Loads emails using HTML and CSS and performs quality assurance checks to ensure that all email and digital marketing content adheres to the highest standards of quality and professionalism.
  5. Collaborates with outside consultants and vendors to drive acquisition and online advertising strategy for Equality California, Equality California Institute, Silver State Equality and Equality California’s affiliated political action committees.
  6. Tracks and analyzes metrics, and develops engagement and fundraising reports and provides strategic recommendations to increase effectiveness of online engagement and fundraising campaigns.
  7. Develops digital strategies aimed at quickly growing and motivating core audiences and persuading new supporters to join our effort.
  8. Monitors trends and changes in the email marketing, digital communications and broader media and political landscapes.
  9. Helps ensure consistency in publicity, marketing, branding and fundraising materials for Equality California, Equality California Institute, Silver State Equality and Equality California’s affiliated political action committees.
  10. Drives the digital storytelling narrative of Equality California’s programs by identifying compelling messengers and drafting stories for the email and social media highlighting the need for full, lived LGBTQ+ equality.
  11. Manages multiple campaigns’ CRM (customer/constituent relationship management) system, including oversight of membership lists, online actions, online fundraising pages and other functions as needed.


Applicants for this position should bring the following knowledge, abilities, and attitude:

  1. Exceptional writing skills and attention to detail.
  2. Experience working in email marketing and digital communications, including HTML and CSS coding experience.
  3. Experience with multiple CRM, digital marketing and website platforms, including EveryAction, BSD Tools, ActBlue and WordPress, preferred.
  4. Ability to learn quickly.
  5. Strong critical thinking skills.
  6. Strong work ethic and willingness to work nights and weekends as needed and travel occasionally.
  7. Ability to work independently, prioritize work and remain flexible on multiple, high-paced campaigns.
  8. Fluency in Spanish preferred but not required.
  9. Experience working in a multicultural environment and with diverse communities.
  10. Demonstrated commitment to LGBTQ+ civil rights, diversity, social justice and social change.
  11. Excellent interpersonal skills and the ability to work well with people inside and outside the organization.
  12. Strong management skills, including the ability to manage many projects simultaneously and to set priorities.
  13. Ability and interest to work with a wide range of organizations and institutions including other LGBTQ groups, schools, unions, religious congregations, and other social justice and advocacy organizations.

Competitive salary will be based on experience and includes benefits (healthcare, dental, vision, long/short term disability, life insurance and 401K). This full time position will be based out of our Los Angeles office or remotely from the Bay Area and will require a flexible schedule including evening and weekend work time, as well as occasional travel within California and Nevada.  Applicants will be reimbursed for mileage, but must have a car and be able to drive within the regions.

Equality California is an equal employment opportunity employer. Equality California does not make employment decisions or discriminate based on protected characteristics including, but not limited to, race, color, religion, national origin, ancestry, marital status, sex, gender (including gender identity and/or gender expression), sexual orientation, age, physical or mental handicaps, veteran status, or genetic information as prescribed by applicable local, state, and federal law. We strongly encourage diverse candidates to apply, including, but not limited to, women, people of color, people of diverse gender identities, and non-LGBTQ allies.

Application Instructions

Please email: resume (including names and contact of 3 references), cover letter and at least two relevant writing samples to Samuel Garrett-Pate at jobs@eqca.org.

Please title subject of email: Digital Marketing Manager – [Your Name]


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